GOING OVER MEDIA CONSUMPTION TRENDS NOWADAYS

Going over media consumption trends nowadays

Going over media consumption trends nowadays

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This short article outlines a few of the most substantial changes in consumer practices when it concerns consuming media.

Over the last few years, with the growth of digital content, the way in which people take in media has shifted significantly. For several years, traditional television was the main source of household entertainment for many people. Nevertheless, from the development of streaming platforms, many viewers are turning away from arranged tv, specifically among younger individuals. Instead, worldwide media content analysis shows that more people are purchasing memberships to streaming services, which strongly affirms the switch in audience consumption habits. These options are popular for allowing people to watch the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the market.

In the present digital age, mobile phones have become one of the most commonplace devices that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are providing endless feeds of short, chains of videos, that are growing in appeal among . mobile phone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a series of selected videos and interact instantly, making these videos much more engaging and addicting than traditional television. Short form videos are also being used more often for news and educational functions, not just for home entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and counting on to get info, in a much faster, shorter and more visible format.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the method by which people are getting their news is also evolving. People are significantly turning towards online news sources, instead of watching TV, to find out about ongoing worldly affairs. However, concurrently, due to a continuous circulation of information, individuals are coming to be overwhelmed by substantial quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have sizeable followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with trusted and authenticated news sources, in a style they can easily relate to.

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